Privacy policy

Effective Date: September 10, 2026

At Palsona, operated by AR FASHION, we respect your privacy and are committed to protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, store, process, and share information when you visit www.palsona.in, browse our products, place an order, contact our support team, or otherwise interact with our website and services.

By using our website or providing your personal information to us, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect personal information that you voluntarily provide while using our website, placing an order, requesting support, or communicating with us.

This information may include:

• Full name
• Email address
• Mobile or telephone number
• Billing address
• Shipping or delivery address
• PIN code, city, and state
• Order and purchase information
• Product preferences and selected variants
• Customization or personalization details provided for an order
• Customer support communications
• Return, replacement, exchange, or refund-related information
• Other information that you voluntarily provide to us

2. Information Collected Automatically

When you visit or interact with our website, certain technical information may be collected automatically through cookies, website technologies, analytics tools, or similar services.

This may include:

• IP address
• Browser type
• Device type
• Operating system
• Approximate location information
• Pages viewed on our website
• Products viewed or added to cart
• Date and time of website visits
• Referral source
• Website interaction and navigation information
• Cookie and similar technology identifiers

This information helps us understand how customers interact with our website and allows us to improve its performance, functionality, and shopping experience.

3. Information Related to Personalized Orders

Palsona offers certain personalized and customized products. When you order such a product, you may provide information such as:

• Names
• Initials
• Letters
• Dates
• Messages
• Engraving instructions
• Design preferences
• Other customization information

We use this information only as reasonably necessary to process, personalize, manufacture, prepare, and fulfil your requested order and to provide related customer support.

Customers are responsible for ensuring that the information supplied for personalization is correct before completing the order.

4. How We Use Your Information

We may use personal information for legitimate business and operational purposes including:

• Processing and confirming orders
• Preparing, packaging, and dispatching purchases
• Personalizing or customizing eligible products
• Providing order tracking and delivery information
• Processing payments and payment confirmations
• Providing customer support
• Responding to inquiries, complaints, and requests
• Processing eligible exchanges, replacements, or refunds
• Preventing fraudulent or unauthorized transactions
• Improving our website, products, and services
• Maintaining website security
• Complying with legal, tax, accounting, or regulatory obligations
• Sending service-related communications regarding your order
• Sending marketing communications where permitted and appropriate

5. Order and Transaction Information

When you place an order through our website, we collect information necessary to process and fulfil the transaction.

This may include your name, contact information, billing information, delivery address, purchased products, selected payment method, order value, and transaction status.

Certain transaction information may also be processed by payment service providers, banks, payment gateways, or other financial service providers involved in completing your transaction.

6. Payment Information

Payments made through our website may be processed using third-party payment gateways or financial service providers.

Depending on the payment method selected, your payment provider may collect information such as card details, bank information, UPI information, or other payment credentials.

Complete payment credentials are generally processed by the applicable payment provider in accordance with its own security and privacy practices. We may receive limited transaction information such as payment status, transaction reference, amount paid, and payment method where necessary for order processing and record keeping.

7. Cash on Delivery Information

Where Cash on Delivery (COD) is available, we may use your name, shipping address, telephone number, and order information to verify and complete delivery of the order.

Relevant information may be shared with courier or logistics partners to enable successful delivery.

8. Shipping and Delivery Information

To deliver your order, we may share necessary information with courier, logistics, fulfilment, or delivery partners.

This information may include:

• Customer name
• Delivery address
• PIN code
• Telephone number
• Order or shipment reference
• COD amount, where applicable

Such information is shared only to the extent reasonably required to process, dispatch, track, and deliver your order.

9. Cookies and Similar Technologies

Our website may use cookies and similar technologies to provide essential website functionality and improve the customer experience.

Cookies may be used for purposes including:

• Remembering items added to your shopping cart
• Maintaining website sessions
• Remembering certain customer preferences
• Understanding website traffic and usage
• Improving website functionality and performance
• Measuring the effectiveness of advertising and marketing activities
• Preventing fraud and improving website security

You may be able to manage or disable certain cookies through your browser settings. However, disabling essential cookies may affect the functionality of some parts of the website.

10. Analytics

We may use analytics services and website measurement technologies to understand how visitors use our website.

Analytics information may help us understand website traffic, customer behaviour, product interest, device usage, and website performance.

We use this information to improve our website, product presentation, and overall customer experience.

11. Advertising and Marketing

We may use advertising, marketing, and measurement services to promote our products and understand the effectiveness of our advertising campaigns.

Depending on the technology used, certain browsing or interaction information may be shared with advertising or analytics service providers in accordance with applicable privacy requirements.

Where required, marketing communications will be sent subject to applicable consent requirements.

12. Promotional Communications

If you provide your contact information or subscribe to promotional communications, we may send information relating to:

• New products
• Special offers
• Sales and promotions
• Product launches
• Other Palsona updates

Where an unsubscribe or opt-out option is provided, you may use it to stop receiving applicable promotional communications.

Service-related communications, such as order confirmations, shipping updates, and support messages, may still be sent when necessary to fulfil or support an order.

13. How We Share Personal Information

We do not disclose personal information except where reasonably necessary for operating our business, providing our services, completing customer orders, or complying with legal obligations.

Information may be shared with service providers such as:

• Website and e-commerce service providers
• Payment processors and payment gateways
• Banks and financial institutions
• Courier and logistics partners
• Order fulfilment service providers
• Customer communication service providers
• Analytics providers
• Advertising and marketing service providers
• Fraud prevention and security providers
• Professional advisers, where required
• Government authorities or regulators where legally required

Service providers may process information only as necessary for the services they provide or according to their applicable contractual and legal responsibilities.

14. Sale of Personal Information

Palsona does not sell customers' personal information in the ordinary meaning of selling personal data for monetary payment.

Certain advertising, analytics, or website technologies may involve the sharing or processing of technical information with third-party service providers for business, measurement, or advertising purposes.

15. Third-Party Services

Our website may rely on third-party service providers for functions such as payments, analytics, shipping, website hosting, communication, and advertising.

These third parties may have their own privacy policies and may process information in accordance with their respective terms and applicable laws.

We encourage customers to review the privacy policies of relevant third-party services when appropriate.

16. Third-Party Links

Our website may contain links to third-party websites, social media platforms, payment services, or other external websites.

Palsona is not responsible for the privacy practices, content, or security of third-party websites.

We recommend reviewing the privacy policy of any external website before providing personal information.

17. Data Security

We take reasonable administrative, technical, and operational measures to help protect personal information from unauthorized access, misuse, loss, alteration, or disclosure.

However, no online transmission, electronic storage system, or internet service can be guaranteed to be completely secure.

Customers should also take reasonable precautions to protect their account, device, passwords, OTPs, and payment information.

18. Fraud Prevention and Security

We may use information associated with an order or website interaction to detect, prevent, investigate, or address suspected fraud, unauthorized activity, security incidents, or misuse of our website.

In appropriate circumstances, information may be shared with payment providers, financial institutions, courier partners, security providers, or lawful authorities for fraud prevention and investigation.

19. Data Retention

We may retain personal information for as long as reasonably necessary to:

• Complete and support customer orders
• Maintain transaction and business records
• Handle returns, exchanges, replacements, or disputes
• Prevent fraud and abuse
• Meet accounting, taxation, and regulatory obligations
• Establish or defend legal claims

Retention periods may vary depending on the type of information and the legal or business purpose for which it is retained.

20. Your Privacy Choices

Subject to applicable law and the circumstances of your request, you may contact us to:

• Request information about personal data associated with you
• Request correction of inaccurate personal information
• Request updating of incomplete information
• Raise concerns about how your information is being handled
• Request deletion of eligible information where legally permitted
• Withdraw applicable marketing consent

Certain information may need to be retained where required for legal, tax, fraud prevention, accounting, contractual, or legitimate business purposes.

21. Requests to Correct Personal Information

If the personal information associated with your order is inaccurate, please contact us as soon as possible.

Where an order has already been dispatched, it may not always be possible to change shipping or contact information associated with that shipment.

22. Children's Privacy

Our website and products are intended for customers who are legally capable of entering into a purchase transaction or who are using the website under appropriate parental or guardian supervision.

We do not knowingly seek to collect personal information from children for purposes unrelated to legitimate order fulfilment or customer service.

23. Legal and Regulatory Disclosure

We may disclose personal information when reasonably necessary to comply with applicable law, regulation, legal process, court order, government request, or other lawful obligation.

Information may also be used or disclosed where reasonably necessary to protect the rights, property, safety, or legitimate interests of Palsona, AR FASHION, our customers, service providers, or others.

24. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, website functionality, services, legal requirements, or operational procedures.

Any updated version will be published on this page. Customers are encouraged to review this Privacy Policy periodically.

25. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact us using the details below: